Rom Ribak in a charcoal blazer, on an olive background

Human strategy.
AI creativity.
No ceiling.

I’m Rom Ribak. I build brand worlds and create wins, with strategy, AI and fire in the belly. From the first scribble on the board to the bottom line.

Talk to meMy content
Latest article · in HebrewWhen the market weakens, the brand must get stronger, opens in a new tab

A word from me

Strategy is everything.
The rest are tools to make it win.

  1. 01AI is the engine. My hands stay on the wheel.
  2. 02Creative without direction is just pretty noise.
  3. 03A number that doesn’t change a decision is just a number.
  4. 04People buy from people, even when the ad was written with AI.

Writing the rules,
signing the wins

Everyone plays by the rules. I write them. Every move starts on a blank page, and it isn’t over until it wins. With strategy, creativity and AI, I partner with businesses that want to lead.

Behind the signature:

Pro sports → Officers’ course → Career service → Sivan Group

A decade in marketing. A lifetime of thinking in strategy.

It started in professional sports, where I learned that games are won in your head first. It continued in the army, through officers’ course and career service, which taught me to plan when there’s no time and to lead people when it’s hard. Today it’s my day-to-day at Sivan Group, as VP of Strategy and Digital.

Along the way I’ve worked with CMOs and CEOs of some of Israel’s biggest companies: Gadish Group, Tupperware, Ram Aderet, Sportline Group, the car brand Maxus, and many more!

And when I’m not working? Snowboarding, kitesurfing, surfing and hockey.

Rom at work at his computer, smiling Signature ink on paper, with a lime line A mountain ridge at dusk

“Don’t find fault, find a remedy.”Henry Ford

10+Years in marketing
₪20M+In media budgets managed
100+Clients and brands
InfinityAI agents and automations

From the board to the field

On theBoard

Where we decide where to go, and why there: strategy, positioning, a work plan and an AI strategy.

In theField

Where the plan meets reality and moves the numbers: campaigns, creative, AI agents and automations.

Every move I make goes through two arenas: the board, where it’s born, and the field, where it proves itself. You can take one of them. Both is better.

Scroll and climb the mountain with me

THE CLIMB

Where are you today? Where do you want to be? And most importantly, what’s the shortest way there?

  1. 01Starting pointDiagnosisWhere you really stand: data, competitors, and conversations with your customers.
  2. 02The routeStrategyWhere we climb and how: positioning, messaging, channels, and goals in numbers.
  3. 03Base campBuildCampaigns, content and AI agents, ready before we set out.
  4. 04The climbLaunchWe go live and measure every day in the first weeks. Every meter counts.
  5. 05The next summitScaleWe reach the top and mark the next one: optimization, scale, and a monthly report you can read in a minute.

In Hebrew, Rom means height

Writing. Filming. Sharing:

Most of it is in Hebrew, for now.

A summit above a sea of clouds at sunrise
ArticleNadlan Media14 Oct 2026

When the market weakens, the brand must get stronger, opens in a new tab

Real estate companies are debating whether to lie low until the market recovers. I explain why now is exactly the time to invest in the brand: the trust you build in a downturn is what wins tomorrow’s sales.
A compass on a paper contour map with a lime trail
ArticleNadlan Media24 Sep 2026

The 15-minute city isn’t just planning anymore. It’s a story that sells, opens in a new tab
A layered paper summit with a lime flag
VideoIsrael’s Real Estate Show3 Sep 2026

Branding as a lifeline when the market is in crisis, opens in a new tab
A trail between rocks on a ridge above the clouds
RadioGalei Israel Radio

Branding mistakes that deepen a crisis, and how branding brings demand back, opens in a new tab
An open notebook with a rising line and a lime pen
ArticleNadlan Media26 Aug 2026

Why hard times are exactly when real estate has to tell a story, opens in a new tab
Layered olive paper ridges with a lime line
VideoIsrael’s Real Estate Show24 Jun 2026

Rom Ribak on Israel’s Real Estate Show, opens in a new tab

They’ve already reached summits with me... Your turn?

  • Tupperware
  • Ofek
  • Ram Aderet
  • Kofman Group
  • Gadish Group
  • Nahmias Group
  • Sportline Group
  • Wellnet
  • Maxus
  • GEO
  • Canada Israel
  • Tikshuv
  • Jager
  • H.M. Derech Eretz
  • GREENKOM
  • Imperio
  • Yochelman Arbov
  • Yoshpe

Testimonials

What they say about me:

Rom thinks like a CEO and delivers like an entire team. He came in with a clear picture of where we needed to go, and led all of us there.
Rula KoptiCEO, Tupperware Israel
What’s special about Rom is the combination: sharp strategy, and AI tools that actually save the team time. We finally have a clear picture of what works and why.
AnnaVP Marketing, Ram Aderet
I’ve worked with a lot of marketers. Rom is the first one who started with what the business needs, and only then asked what the campaign needs.
Kobi ZvadaVP, Sportline / EGST
Rom brought order and momentum to the brand. Every move comes with a why, a clear goal and a way to measure it, and that makes all the difference.
LitalBrand Manager, Maxus

Let’s talk about your next summit

Twenty minutes, no slides. You tell me where you stand, and I’ll tell you what I’d do in your shoes.